Genoa CFC Unites Music and Football to Release Their First-Ever Black Jersey for 2024/25 Season

The oldest club in Italy revives “The Golden Dark Side of Genova” to unveil its third kit as part of a campaign celebrating the city’s cultural diversity.

Genoa CFC has just released their first-ever black jersey, which will serve as the club’s third kit for the 2024/25 season. An unprecedented uniform in the club’s history, the simple design features black as the predominant colour, accented with gold details.

Genoa has brought back “The Golden Dark Side of Genova” project, a campaign that began last season with the release of the gold kit, to unveil the third kit.

Genoa CFC

The project celebrates the new third jersey along with the urban landscape and cultural diversity of the city, reflected in the soundtrack “Genovarabe” by the trap group Helmi Sa7bi.

They are among the professionals from the world of music and photography who have elevated the overall production of this campaign.

The new shirt features silhouettes of the Grifone, the main figure in Genoa’s logo, spread across the fabric. The phrase “DALL’INIZIO, PER SEMPRE” (FROM THE BEGINNING AND FOREVER) appears on the collar, paying tribute to the identity and history of Italy’s oldest club.

Genoa CFC

A symbol of identity, inclusion, and pride for the city of Genoa, the third kit embodies Genoa CFC’s commitment to promoting the fusion of cultures and languages, a connection to the region, and the vibrant energy of the local music movement.

Genoa CFC


Genoa’s third kit is available to buy now.

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