“I want to give women a face and encourage them to go to the stadium and show their passion.”
I INHERITED THE LOVE FOR THE CLUB FROM MY DAD
For Jenny Mai, Hamburg isn’t just a city—it’s home in the deepest sense of the word. Born and raised in the northern German metropolis, she speaks about it with the kind of warmth reserved for places that have truly shaped a person.
“Hamburg is where I always feel safe and grounded,” she says. And if you’re visiting? “Go to the harbour for a fish sandwich and, of course, visit Volksparkstadion.”
That last part isn’t just a casual suggestion. It’s a glimpse into Jenny’s world, where Hamburg SV (HSV) runs through her veins. “HSV is basically in my DNA,” she says. “I inherited my love for the club from my dad.”
A DEEP ROUTED PASSION
Her all-time favourite HSV player, Sergej Barbarez, also played a part in her love for the club. “He shaped my childhood and had a deep influence on me as an HSV fan.” The influence and affection for the club also extend to her wardrobe, “I have a handmade HSV bag made from an old shirt, which is one of my favourite pieces.
When I go to the stadium, I prefer to wear something comfortable in the club’s colours, just so I can feel at ease and enjoy the atmosphere even more.
Football has always been a part of her life—not just as a fan, but as a player. That dual perspective, both inside and outside the game, has fuelled a deep-rooted passion that now extends into her work as a content creator.
Jenny’s journey into the world of football media began organically. She started streaming games on Twitch, using the platform as a way to connect with other fans and express her creativity.
Over time, her love for HSV translated into dedicated content creation, where she found her own voice in a space that, for the most part, remains overwhelmingly male.
That imbalance is something she refuses to ignore. “Football is still dominated by men, and unfortunately, there’s still a lot of misogyny in the stadium,” she says. “I want to give women a face and encourage them to go to the stadium and show their passion.”
It’s a message that’s as much about visibility as it is about change. Women’s voices in football are often dismissed, reduced to stereotypes, or drowned out altogether. Jenny is pushing back, carving out space in a culture that hasn’t always been welcoming. By simply being present—by creating, speaking, and showing up—she’s reinforcing the idea that football belongs to everyone.
THAT’S THE PERFECT DAY FOR ME
Away from the game, Jenny has another love: cars. But if she had to choose the perfect day? It would still revolve around HSV. “Spending the day with my family at the stadium, enjoying the atmosphere, and sharing the joy of our club together—that’s the perfect day for me.”
Looking ahead, 2025 carries one big hope: promotion. HSV’s return to the Bundesliga is the dream, and like any devoted fan, Jenny is holding onto that ambition. But beyond the results on the pitch, her mission remains clear—creating space for women in football, ensuring that passion isn’t dictated by gender, and continuing to tell stories that matter. Because in the end, football is more than just a game. It’s about belonging, and Jenny Mai is making sure that belonging is for everyone.
ALL OF OUR THANKS TO JENNY MAI WHO YOU CAN FOLLOW ON INSTAGRAM HERE