“Supporting women in football, I believe it’s fundamental, just as it is in any other field.”
MY PASSION FOR FOOTBALL CAME FROM MY DAD
Martina Bassignani doesn’t remember a time when football wasn’t a part of her life. Growing up in Monza, just outside Milan, the sport was a constant presence in her home. Her dad would take her to matches, kit her out in Juventus gear, and make sure the conversation at the dinner table often circled back to football
“My passion for football came from my dad” explains Martina. “Since I was a child, he would take me to the stadium and buy me Juventus merchandise.”
ALL MY WORRIES DISAPPEAR
Juventus isn’t just a team for Martina—it’s part of her routine, her identity, her weekends. When she heads to Turin for a game, she doesn’t just show up for kick-off and head home afterwards instead she soaks up the atmosphere of the city and its streets.
“Whenever I go to the stadium, I make a point of spending the entire weekend in Turin to fully immerse myself in a place I love, where all my worries disappear.”
Whilst Juventus has an endless history of legends who have worn the black and white stripes of the Old Lady, there is one play more than any other who remains an idol in the eyes of Martina.
“My absolute favourite player—predictable, but still—is Alessandro Del Piero, and I hope to meet him in Turin someday.” How Thiago Motta must wish he had somebody of the calibre of Del Piero to call upon come match day.
SUPPORTING WOMEN IN FOOTBALL IS FUNDAMENTAL
Like many fans of her generation, Martina’s love for the game isn’t just expressed in the stands—it’s online too. She creates content about football, sharing her experiences, her thoughts on Juventus, and her perspective as a female fan in a space that, despite progress, still sometimes feels like it’s playing catch-up when it comes to inclusion.
The idea that women belong in football, in the stands, on the pitch, behind the scenes, and in boardrooms, shouldn’t be up for debate. But as with many industries, it still often is.
For Martina, supporting women in football isn’t just about representation; it’s about recognition. “Supporting women in football, I believe it’s fundamental, just as it is in any other field.
“A woman can be just as knowledgeable and passionate about football as a man,” she says. It’s a straightforward statement but one that still needs repeating.
“If you love what you do and put your heart into it, good results are almost always guaranteed—especially if you work in a company that recognises your skills and values your work.”
The growth of women’s football, increased visibility of female pundits, and projects like Juventus’ Creator Lab—a division focused on social media content—show that the landscape is changing. But there’s still a way to go.
Looking ahead, Martina has plenty of plans for 2025. Her ultimate ambition? To work for Juventus, the club she’s supported since childhood.
“My biggest dream, like that of many other fans to one day work for my favourite team. Especially now that Juventus has launched Creator Lab, a division dedicated to social media content and challenges. “
With the way football media is evolving, blending traditional fandom with digital storytelling, it doesn’t seem out of reach.
For now, though, the next match is coming up, and the weekend trip to Turin awaits.
All of our thanks to Martina Bassignani who you can follow on Instagram here.