Football clubs are not built overnight. They are shaped slowly, by players, coaches, supporters, and moments that linger long after the final whistle. In Zwolle, that story stretches back 115 years.
Founded on June 12, 1910, PEC Zwolle reaches a landmark anniversary this season, and the club is marking the occasion in fitting style. Zwolle Originals is more than a kit launch; it is a celebration of identity, continuity, and the figures who helped shape both the club and the city.
Shot with a selection of true club originals — including Jaap Stam, Tijjani Reijnders, and Arne Slot — the campaign bridges generations, bringing together eras that define Zwolle’s footballing DNA.
At its heart, Zwolle Originals is about recognition. Recognition of the players and coaches who left a lasting imprint and whose influence is still felt today. From Bram van Polen to Co Adriaanse, from Henk Timmer to Albert van der Haar, the campaign gathers together names that resonate deeply with supporters.
The anniversary celebrations culminate in Zwolle Originals Matchday on Saturday, January 31st — a moment dedicated to reflecting on the club’s rich history and the people who helped build it. These are the figures many supporters grew up watching, learning from, and celebrating; individuals who turned Zwolle from a name on a fixture list into a shared emotional reference point.
To mark the milestone, the club is also releasing a limited-edition Zwolle Originals 115th anniversary shirt. Featuring all of the aforementioned icons, the shirt serves as both a wearable tribute and a piece of living history.
In an era often obsessed with the next signing or the next season, Zwolle Originals pauses to look backwards, not out of nostalgia, but out of respect. It is a reminder that clubs endure because of their people, their stories, and their ability to honour where they come from.
