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Experience Van Gogh Brought To Life

The world’s most visited immersive, multi-sensory experience schedules a Scotland stop. 

A kaleidoscope of colour is due to hit Edinburgh this Spring as Van Gogh’s works are brought to life in the capital. The smash-hit Van Gogh Alive exhibition continues its whistle-stop tour of the country and lands in Edinburgh’s Festival Square, having previously visited Birmingham’s Hippodrome, MediaCity Piazza in Manchester and Kensington Gardens in London.

See the legendary artists’s works like never before with a beautifully curated, stunningly detailed and immersive experience hosted within a 15,000ft2 purpose-built venue. Van Gogh Alive has delighted a global audience of over 8.5 million in 75 cities worldwide, and Edinburgh is next on the list.

Journal Magazine Experience Van Gogh Brought To Life Room of Sunflowers
 The famous Instagram-friendly Sunflower Room at the exhibition.

An Unforgettable Cultural Experience

With multiple touring showcases featuring reimagined works by artists such as Da Vinci, Monet and more, this is the first time that Grande Experiences will be bringing one of their artist experiences to Edinburgh.

Billed as a fully immersive experience, it sees famous paintings from world-renowned artists projected across the entire room, with patrons able to walk through and explore the works in great detail. Accompanied by a score and moving visuals, as well as facts and historical insights about the art and creator, it’s an exceptionally detailed and unique showcase.

Bruce Peterson, owner of Grande Experiences, the team behind the show, told us: “After mesmerising a global audience of over eight million people and selling-out cities all over the world, including Rome, Sydney and of course our most recent location at Kensington Gardens in London.”

Promising to be one of the highlights of the 2022 calendar for the city when it opens, Bruce wasn’t holding back in his excitement: “This is an unforgettable cultural experience for all the family, and we’re incredibly excited to be bringing Van Gogh Alive to Scotland’s capital city.”

Starry Nights and Sunflowers

This blockbuster multi-sensory experience completely immerses you in the life and work of Vincent van Gogh as you travel through periods of his life that defined him as an artist. Experience over 3,000 images from the artist that are spectacularly presented with stunning detail, including iconic works like Starry Night, Sunflowers and lesser-known paintings that were inspired by his love of Japanese woodprints.

State-of-the-art SENSORY4™ immersive gallery technology immaculately displays Van Gogh’s work in a kaleidoscope of colour. Set to an evocative classical score that is delivered via a high-fidelity 3D sound system, this combination of sound, visuals and aromas of Provence will give visitors the sensation of walking right into his paintings as if they are living and breathing.

Journal Magazine Experience Van Gogh Brought To Life Van Gogh Van Gogh Paintings Projected On Floor and Walls
 An example of the immersive projections you can find at Van Gogh Alive.

The World’s Most Visited Immersive Art Exhibition

Van Gogh Alive will also feature an interpretive area where you can learn more about Van Gogh’s life and works as well as interactive art stations where you can create your own art with the help of expert video tutorials.

Visitors can create their own souvenirs within a life-sized walk-in representation of Van Gogh’s ‘Bedroom in Arles’ painting and the iconic ‘Sunflower Selfie Room’ – a 360° mirrored room complete with thousands of sunflowers that has delighted Instagram feeds the world over. Create your own modern masterpiece in theses spectacular rooms and share your images using the hashtag: #VanGoghAliveEdinburgh.

Journal Magazine Experience Van Gogh Brought To Life The Exhibit
 Learn more about one of the world’s most renowned artists.

Van Gogh Alive is the world’s most visited immersive art exhibition, mesmerising a global audience of over 8 million and having visited 75 cities.

This exhibition will run at Edinburgh’s Festival Square from 17 March -17 July 2022.

Tickets are currently on sale now at now: £22/20 (concessions) for adults and £15 for children, with school group discounts available and Under 5’s are free of charge.

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