The Atlantic Dispatch Studio

The Atlantic Dispatch Studio is the creative arm of our publication, a full-service content studio built on storytelling, design, and culture.

We collaborate with clubs, brands, and destinations to craft campaigns that connect with audiences through authenticity and creativity. Drawing on our editorial expertise in football, culture, photography, and travel, we develop tailored content that resonates far beyond the surface.

Our work spans:

  • Content Creation — photography, film, editorial, and design.

  • Brand Storytelling — campaigns that highlight heritage, identity, and culture.

  • Creative Strategy — shaping narratives that connect clubs and brands to their communities.

  • Publishing Projects — from bespoke zines to coffee-table books.

We’ve worked with Fiorentina, Legia Warsaw, Hellas Verona, AS Monaco, Visit Naples, Visit Tromsø, Best Arctic, Marek Hamšík, Stanley Lobotka, and more,  producing projects that blend football, place, and culture in innovative ways.

At its core, The Atlantic Dispatch Studio is about creating work with depth and meaning — work that not only promotes but inspires, connects, and lasts.

Studio

The Flags Never Stop Moving

Filmmaker Jannik Schlüter dives into Bogotá’s football fever — and finds himself lost in a sea of blue, white, and pure emotion.

When filmmaker Jannik Schlüter made his way to Colombia, he expected passion, colour, and noise. What he didn’t expect was to be completely swallowed by it — deep in the heart of Bogotá, inside Estadio Nemesio Camacho El Campín, for a showdown between Millonarios and Atlético Nacional.

“Nemesio Camacho actually isn’t the biggest stadium in Colombia,” Jannik recalls, “but you don’t really feel that when you’re there. Instead, you feel the intensity in the stands because it’s such a dense atmosphere. You literally have to fight your way to secure a place — at least in the ‘standing area’. It’s seats, but nobody sits.”

There, among the smoke, the chants, and the chaos, he found himself swept into something far larger than football.

“Even there you’ll find old men, young women — something you cannot escape from. They handed me a flag to wave for the choreography, which even after explaining three times that I had to take photos, they insisted on giving me. Well… the first 45 minutes I didn’t see anything but flags in front of me.”

It was full immersion — a living, breathing theatre of devotion.

“Millonarios are from Bogotá, making them a big club per se. But it’s also one of the most successful teams in Colombia, especially with their past glory. So when Nacional — who took over a little ever since the ’90s — come to play against them, it’s like Madrid against Barcelona.”

That clash of history and pride defines the fixture.

“Millonarios, being from the capital, have a slightly more elitist fan scene — more middle class. It’s a lot about tradition and prestige — almost nostalgic.”

Bogotá itself mirrors that intensity — sprawling and unrelenting.

“Bogotá is such a big city. It takes you forever to cross from north to south with the train — yet still you find fans all over the place. Interestingly, going to the stadium, it didn’t even seem like there was a game going on… until suddenly, after the next corner, everything was full of blue and white.”

Everywhere he looked, football was pulsing through daily life.

“There’s not a single day where you can’t hear or see a TV showing some kind of football.”

His advice to anyone thinking about experiencing Colombian football?

“People should definitely go watch a game — maybe opt for the west or east stands since it can get hectic with the more fanatic fans. Also, there are beautiful jerseys all around!”

And if you have time, he says, don’t stop in Bogotá.

“I’d also recommend going to a game in Medellín if there’s a chance. It’s a very different stadium. Seeing Nacional or Independiente in Medellín is also worth it!”

Bogotá was a window into the soul of Colombia — a place where the flags never stop moving, where the songs never fade, and where football is not simply watched, but lived.


Our thanks to Jannik Schlüter

All images by Jannik


THE ATLANTIC DISPATCH STUDIO

Studio

The Atlantic Dispatch Studio is the creative arm of our publication — a full-service content studio built on storytelling, design, and culture.

 

No more posts to show

THE ATLANTIC DISPATCH STUDIO

Latest

The South American Diaries: Part 7: Monday Nights and Murals: A Visit to Vélez Sarsfield

All words and images by Jonas Zöller

There’s something about Buenos Aires that pulls you in through its football. Every night seems to offer another game, another neighbourhood, another story. After two whirlwind matches across the city, I find myself heading west on a Monday evening — tired, sunburned, but completely hooked. This time it’s Vélez Sarsfield, a club that might not make international headlines, but in this city, every stadium tells its own tale.


When the third match in four days still feels like the first love of football.

Early Monday evening. Vélez Sarsfield. After the first two big ones, I’m excited for a game that probably isn’t on many European radars. To be honest, the third match in four days is starting to leave its marks. When my Uber driver asks who’s playing tonight, I just mumble something that roughly translates to “no idea.”

Still, I can’t wait. The area around the stadium is wide and full of murals and bars. As I arrive, the first buses pull up, blue and white flags waving from the windows. Accompanied by the first trumpet chants, I go looking for someone selling Fernet—and boy, I’m ready for football.


Finding Fernet and Football

After a couple of Fernet-Cokes in a small backyard bar—where I’m undoubtedly the palest guest of the season—I make my way to the stadium. It’s an absolute beauty: floodlights rising high above the blue outer shell. The belly of the ground leans against a highway, beneath which several five-a-side pitches are tucked away. The noise and movement around them blend perfectly with the energy that’s building inside the stadium.

Inside, hot dogs and drinks are sold, youth teams are playing near the narrow railing. The match isn’t sold out, but when the smoke from the pre-match fireworks catches in the floodlights, I feel it.

“This is exactly the kind of football I fell in love with.”

The curva is loud and cheerful, and the trumpet guy must have lungs of steel. Vélez turn the early deficit before halftime and end up winning 3–1.


Another Night, Another City

For the rest of the game, I just listen to the chants and feel a strange calm settle over me. The beer after the match tastes like a well-earned one after work, and right there I decide to stay another week in Buenos Aires.

I just need to see more football.
And to be fair, after all these stadium visits, I’ve somehow managed to completely skip seeing the city itself.


You can follow Jonas on social media by clicking here


The Little Giant in Yellow: Villarreal

Story and images, by Gregorio Gastaldi

Spain’s top flight loves its big headlines, Madrid’s glare, Barça’s grand gestures, Atleti’s grit. But look a little closer and you’ll find a club that’s been doing big things in a small town for years. Villarreal CF, tucked away in Castellón, continue to play like a heavyweight in a bantamweight’s suit. As of this week, they’re sitting 3rd in LaLiga, once again jabbing above their weight and smiling about it.

Founded in 1923, Villarreal spent decades wandering the lower leagues before bursting onto the scene around the turn of the century. Since then, the Yellow Submarine have turned persistence into a personality trait: European nights, smart recruitment, a stadium that hums, and a badge that somehow makes yellow feel like a superpower.

The Europa League crown in 2021 didn’t arrive by accident; neither did that Champions League semi-final run that made the continent pay attention. Villarreal’s trick is simple: trust the structure, back the coach, and build teams that look greater than the sum of their parts.

Speaking of parts — and parts that click — Estadio de la Cerámica remains one of Spain’s most distinctive stages. It’s compact, loud, and intensely local, the kind of ground where a one-goal lead feels like two once the crowd leans in. That intimacy mirrors the town itself: a community project masquerading as a European regular.

And the schedule doesn’t let up. Tonight, Villarreal head to Cyprus to face Pafos in the Champions League league phase — a trip that says everything about where this club lives now: on airplanes, on prime-time kickoffs, on those European midweeks they once only dreamed about. The tie’s set for Alphamega Stadium in Limassol; another chance to prove that the Submarine travels well.

If you’re looking for a neat storyline, Villarreal keep handing them out: a provincial club that plans like a giant, recruits like a spreadsheet whisperer, and keeps turning “nice little club” into “nasty little away day.” Third in the table, passports stamped, and that same old yellow glow. The Submarine doesn’t make waves with noise — it does it with results. And lately, there have been plenty of those.


Story and images, by Gregorio Gastaldi

A Sunday in Parma

Words and images by Gonzalo Alfaro

Family, food, and football in the heart of Emilia-Romagna.

On an autumn Sunday afternoon, I made my way to Parma’s home game — a pilgrimage of sorts to one of Italy’s most understated football cities. Parma isn’t loud or chaotic; it’s calm, graceful, and steeped in history. Yet beneath that quiet surface lies a football culture full of pride, resilience, and devotion.

The best way to sum up a matchday in Parma is through your first impressions as soon as you arrive in the stadium area: families, a quiet neighbourhood embracing the Tardini, and a huge street closed off as fans arrive, with a roundabout connecting all the roads leading to the stadium arch.

When it comes to atmosphere, this is where you begin to see a half-hidden side of Parma beneath its traditional façade. Non-stop chants, flags waving all match long, and above all, a proud curva filled with tifosi who look out for their own.

Parma is, hands down, one of the biggest cult-classic teams of the ’90s. Despite not being a big club, it made serious history — winning not only domestically (’91–’92 and ’98–’99) but also in Europe (’92–’93, ’93, ’94–’95, and ’98–’99) — with a star-studded team built not just through big signings but by creating stars. Buffon, Thuram, Cannavaro, Verón, Crespo, Chiesa, Dino Baggio, and Asprilla are names worthy of carrying on your back with pride — especially if it’s from the team where they first made their mark.

The first thing you hear about Parma is the food. Parmigiano Reggiano is the obvious star, but the city’s identity goes far beyond that. Cold cuts like Prosciutto di Parma and a long tradition of food science — the city hosts the European Food Safety Authority — have shaped its global reputation. Beyond food, Parma’s cultural life spans theatre, music, puppetry, literature, and year-round festivals. Cross the river to Oltretorrente and you’ll find a more rebellious soul, tied to the partigiani and the city’s barricade history — books, wine, and countercultural spaces. Parma blends tradition and contrast: city life and the rural rhythms of the Po Valley, university students and bohemian currents — slow, quiet, and full of stories.

Exploring the city and speaking with locals, you can tell that, despite not being the noisiest fan base, Parma is filled with stories of strong, deep connections between the club, its staff, and its players. I heard stories from people my age who, as children, would knock on Crespo’s door just to say hello to their idol; fans who know exactly where to find Asprilla whenever he returns to visit old friends; and older tifosi who still insist they’ve never seen a foot like Verón’s on the pitch again.

For a club that’s been rattled by financial troubles, the idea of that glorious 1990s era gives fans hope — hope for a brighter future ahead.


All Words and images by Gonzalo Alfaro


The Bohemians of Villa Crespo: The Story of Club Atlético Atlanta

Founded back in 1904, the story of its name alone is a perfect slice of Argentine football myth-making. Some say it came from an earthquake that hit Atlanta, Georgia. Others claim it was borrowed from a U.S. Navy ship that docked in Buenos Aires the same year. Either way, what began as a group of friends in the capital would become one of Argentina’s most beloved, wandering institutions.

The club’s iconic yellow and blue came straight from the striped awnings of Villa Crespo’s old shops — bright, proud, unmistakable. And that sense of colour, of character, has never left Atlanta since. Their first pitch was in Villa Luro, but the club rarely stayed put for long. They bounced from ground to ground, pitch to pitch — earning them the nickname that’s still sung proudly today: Los Bohemios.

From those early years, Atlanta’s story has been full of charm, chaos, and character. In 1907, they won their first title — the third division championship — thrashing Gimnasia y Esgrima 4–1 and, most famously, beating Independiente 21–1. Yes, twenty-one. A scoreline that still lives in Argentine football folklore. By 1908, they’d already won the Copa Bullrich, their first national cup, and cemented themselves as one of the country’s up-and-coming clubs.

Over the decades, Atlanta have lived a life of promotion, relegation, and resurrection. Titles in 1956, 1983, 1995, and 2011 tell the story of a team that has never stopped fighting its way back. Their home — the Estadio Don León Kolbovsky — is an icon of Villa Crespo. Once made of wood and affectionately dubbed El Monumental de Madera (The Wooden Monumental), it stands as a living piece of Buenos Aires football history.

Of course, no Buenos Aires club story is complete without a rivalry, and for Atlanta, it’s one of the fiercest: Chacarita Juniors. The two clubs were neighbours once upon a time, separated by little more than a few streets, and though Chacarita moved away decades ago, the animosity never did. When Atlanta play Chaca, it’s more than a match — it’s a street war written in chants and memories.

But the beauty of Atlanta goes beyond the pitch. The club’s home in Villa Crespo has long been tied to the Jewish community, and Atlanta has always been a reflection of that cultural mix — inclusive, diverse, and proudly local. The stands are filled with families, lifelong fans, and old-timers who’ve seen it all. There’s a sense of belonging that goes far beyond results.

And then there’s Napoleón, the dog. A legend in his own right. Adopted by players in the 1930s, he became Atlanta’s lucky charm — performing tricks before matches, barking at rivals, and following every ball that rolled across the pitch. When he died in 1938, newspapers wrote obituaries. His story, like Atlanta’s, lives on — quirky, passionate, unforgettable.

Today, Atlanta continues to fight in the Primera Nacional, Argentina’s second division. The results come and go, but the spirit of Los Bohemios endures. Their fans don’t just follow a club — they carry a story, a neighbourhood, a way of life.


All images by the excellent Dincolodestadion

You can follow them on YouTube

Playing for Something Bigger: Ivy Ellis and CALM Unite for Gary Speed”


The Speed Sock has been created by Ivy Ellis, and we are honoured to partner with them and @calmzone on a cause that’s deeply close to our hearts.

Through this collaboration, Ivy Ellis continues their incredible work in raising awareness around suicide prevention and mental health within the football community — and together, we hope to keep that conversation alive.

100% of profits from the Speed Sock collection will be donated to CALM (Campaign Against Living Miserably), supporting their mission to stand against suicide and help anyone who feels hopeless or alone.

The three socks are available now at ivy-ellis.co.uk and pay tribute to Gary Speed and his time playing for Leeds United, Newcastle United, and, of course, Wales.

Learn more about prevention against suicide at 11speed.org.uk.


The Legacy of Gary Speed

There are footballers you respect — and then there are footballers you feel you know, even if you only ever saw them from the terraces. Gary Speed was very much in the second category for so many of us.


From Flintshire to Football Fame

Imagine a lad from Mancot, Flintshire — working as a paperboy, playing school football, just a kid with a simple dream: to play the game he loved. And then, unbelievably, he lives it.

He became the kind of footballer who meant something. Dependable. Tireless. Humble. The kind of player you’d always want on your team.


A Career of Consistency and Class

Gary won the old First Division title with Leeds United in 1992, just before the Premier League began. He went on to make an incredible 841 senior club appearances in a career that spanned more than two decades.
He earned 85 caps for Wales and was one of the first men in the Premier League to reach 500 appearances.

Those numbers aren’t just statistics — they tell the story of a man who turned up, week after week, season after season, ready to give everything he had. In an age of big money and bigger egos, Gary Speed kept his head down and his game high.


The Heartbeat of Every Team

What made Gary truly special wasn’t just what he achieved, but how he went about it. Wherever he played — Leeds, Everton, Newcastle, Bolton, or Sheffield United — he did the hard yards.

He was the heartbeat of every side he represented, timing his runs perfectly, defending when he had to, attacking when it mattered, and leading by example. He wasn’t the loudest man in the dressing room, but he was often the one everyone listened to.


Leadership Beyond the Pitch

Off the pitch, he was exactly the same. He treated everyone — fans, young players, staff — with quiet respect. There was no arrogance, no ego. Just a man who loved football and carried himself with decency.

When he took on the role of Wales manager, it felt like everything had come full circle. He loved his country, and his vision for Welsh football was clear — he was building something bigger than himself, instilling belief, professionalism, and a sense of pride that laid the foundations for the success that followed.


The Man Everyone Loved

Former teammate Chris Coleman once said:

“I was just drawn to him. The bond had been made. We had that sense of excitement — maybe we’ll be lucky enough to have a career in football.”

And Gordon Strachan, who knew him as a teenager at Leeds, said:

“When I first knew him, he was 17 and ordinary. He made himself a top player. My wife Lesley loved him too.”

That’s the thing about Gary Speed — people didn’t just respect him; they loved him.


Professionalism, Passion, Humility

His story is full of moments that stay with you. A young midfielder, barely 21, helping Leeds United lift the title. The roar of St James’ Park when he wore Newcastle black and white. The pride of standing on the touchline as Wales manager, shaping a team in his image.

Each chapter of his career told the same story: professionalism, passion, and humility.

Gary once said:

“I had a lot of times with Wales when we were getting beaten — and beaten well — and you learn to deal with it. You learn that next time it happens, you roll your sleeves up and give everything for the team.”

That quote sums him up perfectly. No excuses. No self-pity. Just quiet determination.


Remembering Gary

His death at 42 was devastating. The outpouring of emotion from teammates, fans, and even players he’d never met said everything about the man.

But when we think of Gary Speed, we shouldn’t only think of the tragedy. We should remember him in his prime — sleeves rolled up, head held high, giving everything for the badge on his shirt.

If we had to describe him in one sentence, it would be this:

Gary Speed was someone whose presence made everything around him better — his teams, is country, and his sport.

He didn’t shout about it; he lived it. And because of that, he’ll always matter.


A Reminder to Keep Talking

As much as Gary’s story inspires, it also reminds us that we never truly know what someone else might be going through. Behind the smiles, the professionalism, the strength — there can be struggles we don’t see.

That’s why it’s so important to keep talking, keep checking in, and keep reminding one another that it’s okay to ask for help.

This piece is written in partnership with Ivy Ellis and CALM (Campaign Against Living Miserably) — a leading movement against suicide that stands up against feeling hopeless, isolated, or alone.

CALM runs a free, confidential helpline and webchat, open every day from 5pm to midnight, offering support to anyone who needs to talk.

If you or someone you know is struggling, you can reach CALM at 0800 58 58 58 or visit thecalmzone.net for more information.

Because if Gary’s life and legacy have taught us anything, it’s this:

Strength isn’t about staying silent — it’s about speaking up, reaching out, and knowing that help is always there.


Please support this incredible campaign by Ivy Ellis by visiting here

The Day Duisburg Found Us

Words and images by Euan McKechnie


What began as a hungover pilgrimage to Dortmund’s famous Westfalenstadion turned into something far more unexpected — a spontaneous detour into the heart of lower-league German football. From Düsseldorf rain to Duisburg’s delirium, this is a story about how the beautiful game has a funny way of finding you.


A Rough Morning in Düsseldorf

The head is nipping, and the grogginess is real. Any hopes of our jaunt abroad offering better weather than we’re used to in the west of Scotland are dashed as rain drums steadily against the tiny balcony of our “city view apartment”.

We’re in Düsseldorf, just east of the Rhine, and it’s the city’s traditional altbiers — those dark, malty lagers that flow endlessly through its brauhauses — that have left us feeling somewhat fragile.

If you’re into your football, especially the German kind, this is a dream of a location. Every time you pinch to zoom out on the map, another familiar football city pops up. Düsseldorf is football-mad, Köln is just a stone’s throw away, and to get there you have to pass through Leverkusen. But our destination lies further east: Dortmund.

We’re finally making the pilgrimage to the Westfalenstadion to soak in the atmosphere — and a few cold German biers while we’re at it. Though, as it turned out, our route there grew arms and legs.


“It felt like a divine German footballing force was guiding us through Nordrhein-Westfalen.”


The Recovery Mission

Once we’ve rallied — a few paracetamol, some Gaviscon, and the hydrating goodness of Dioralyte consumed — we head for the train. It’s immediately clear we’re not firing on all cylinders. By the time we round the corner from the hotel, we realise we’re likely to arrive in Dortmund six hours before kick-off.

Not the worst problem if you want to make the most of matchday, so we press on. We grab pizza from a station bakery and a few Wegbiers for the journey. Shortly after, the beers are cracked, spirits are lifted, and we’re en route to Dortmund.


The Mystery of Duisburg

As the stops on our journey scroll across the screen, one name jumps out — Duisburg. Roughly halfway between Düsseldorf and Dortmund, it’s not a place I’d heard of until about four years ago.

Back then, the man sitting beside me texted to ask if the postie had been yet. A day later, a parcel arrived — one of those mystery football shirt boxes. Inside was a blue and white hooped shirt by a manufacturer I’d never heard of, with a crest I didn’t recognise.

It turned out to be the 2021/22 home shirt of MSV Duisburg. A quick dive into Wikipedia revealed that Die Zebras, as they’re affectionately known for their striped kits, were one of the founding members of the Bundesliga — now languishing in Germany’s fourth tier.


“Off the train at Duisburg, it felt like a football fever dream.”


A Footballing Coincidence

We’re so early that we start wondering about hopping off for a look around. A quick check of the fixtures reveals something extraordinary — Duisburg are playing today, at home, with an early kick-off.

Moments before the train stops, we make a snap decision: we’re doing it. We’ve got hours to kill, and it’s far too perfect a coincidence to ignore.

Off the train at Duisburg, it feels surreal. We’re suddenly surrounded by fans in the same shirt that once arrived unannounced through my letterbox. The city is buzzing. It turns out Die Zebras have just wrapped up the Regionalliga West title, and this is their final home game before a return to 3. Liga. The streets are alive with celebration.


From Dortmund Dreams to Duisburg Reality

Today was supposed to be about Dortmund and the Westfalenstadion, but fate had other ideas. We’re now striding through a city most people back home haven’t heard of, buzzing for a match we didn’t even know was happening an hour ago.

I queue at the club shop to grab a pin badge — a must, obviously — while my cousin heads off to see if we can get tickets. Ten minutes later, he reappears with two in hand. Sorted.

A couple of plastic cups of lager from a kiosk later, and we’re on our way to the Ost Tribune of the Schauinsland-Reisen-Arena. As we’re about to head inside, a chorus of chanting rises behind us. A group of away fans are being escorted by police. Oddly, we think kick-off is in fifteen minutes — it’s actually in one hour and fifteen.

Those Düsseldorf altbiers clearly hadn’t finished with us.


The Matchday Magic

We’d planned to stay for half the match before catching the train to Dortmund, but even the first fifteen minutes feels like a bonus. The atmosphere is too good to miss.

A few laps of the ground and a few more crisp lagers later, kick-off is upon us. As the teams walk out, a giant tifo unfurls across the Nordkurve:

“We are the fans of MSV. We give everything for our club.”

It’s an incredible sight — flags waving, smoke drifting, and an energy that feels far bigger than fourth-tier football.

We watch a fairly uneventful quarter-hour of football before slipping out to catch our train, the buzz of the day completely unspoiled.


A Divine Detour

Hours later, outside the Westfalenstadion, I check the score — Duisburg have won 3–0. Instagram is filled with scenes of wild celebration at the Rathaus, tens of thousands of fans watching their heroes lift the trophy.

Football is a mad thing. Somewhere, a random person in a warehouse once threw a large Duisburg shirt into a mystery box, unknowingly setting off one of the strangest football adventures I’ll ever have.

From following Die Zebras on FlashScore to loosely tracking their progress, I’d always thought it might be a fun trip to make one day. But the logistics, the effort — they always got in the way.

That day, though, it felt as if some unseen German footballing force was guiding us through Nordrhein-Westfalen. Now, I’ve been there, done that — and owned the T-shirt for quite a while.


Words and images by Euan McKechnie.

Follow Euan on Instagram here

Scroll to Top

Newsletter

Subscribe to theatlanticdispatch for fresh perspectives, insightful analysis, and stories that matter